The largest and oldest youth charity in the world has unveiled its new national brand at Exeter Cathedral.
Exeter YMCA became the first branch of the charity in England to reveal the novel image in the city centre last week before it officially went public on Monday.
Around 50 people from the local business community attended the launch at the Chapter House on July 16 when the new identity was shown for the first time.
Peter Stephenson, chief executive of the Exeter YMCA, said: "It's an honour to be the first YMCA in England to launch the brand. We're really hoping it will help people to understand who we are and what we're about."
The new identity was established after the charity decided it had a lack of identity and sense of cohesion across the country.
Derek Phillips, Exeter Chamber of Commerce and Industry vice president, added: "What they've done with the re-brand is excellent."
Young people who have been helped by the charity shared their stories of what it has helped them to achieve 'against the odds'.
Hayden, 22 from Exeter said: "I lived in a cardboard box and a tent by the river which was depressing and scary. Since I moved to the YMCA, I've had a new lease of life and have achieved so much."
All 155 YMCAs in England have been working together over the past couple of years to establish the common identity.
Exeter YMCA was one of the first YMCAs in the world to be established in around 1845.
Last year the city charity provided 74 homeless young people with a safe place to call home and helped 50 ex-prisoners into employment.
It also worked with more than 600 disadvantaged young people and enabled over 150 prisoners to gain an accredited qualification.
