The first National Real Vanilla Day is being held here in Devon to celebrate the world's favourite flavour.
The unique two-day event, being held at Bickleigh Castle on Friday, October 17, and Saturday, October 18, will be officially opened by 'Vanilla Queen' Patricia Rain, from California.
It will feature an array of cookery demonstrations including Rick Stein's head chef, Stephane Delourme; Indian TV chef and author Manju Malhi; kilted chef David Buchanan, and South West amateur chef of the year Steve Ashworth.
There will also be cookery classes for children led by Exeter-based Fun Kitchen, as well as a 'keep it real' bake-off competition, talks, tastings, book signings and more.
The vanilla celebration is being organised by LittlePod, an East-Devon based business which was founded by Janet Sawyer. The key to its success has been showing people there is an alternative to the cheap, artificial vanilla essence found in supermarkets.
Janet explains: "Vanilla essence is a cheap artificial substitute that's synthesised in chemical reactions. Real vanilla contains over 250 well-being compounds and can be used to enhance all dishes, both sweet and savoury.
"I think it's fantastic that the baker in the kitchen using real vanilla can directly impact on the farmers in the field in Madagascar.
"And what better way to celebrate the use of real vanilla than with two days filled with good company and great food in a beautiful setting?"
Flying in from California especially for the event is sustainability expert Patricia Rain, dubbed the 'Vanilla Queen'.
The author, educator, culinary historian, and owner of The Vanilla Company, is dedicated to the promotion of pure, natural vanilla, and the support of vanilla farmers worldwide.
The Vanilla Cookbook established her as an authority on the exotic rainforest product, and she has continued to do research on the diverse uses of vanilla including as a flavour in both sweet and savoury foods; as a medicine; as a fragrance; and in aromatherapy.
Patricia said: "People ask me all the time how, and why, I became the Vanilla Queen. There's a simple answer and there's a longer story. The simple answer is I've always loved vanilla and, as I have an inquiring mind, I wanted to learn everything possible about vanilla.
"What began as curiosity eventually led to devoting a large portion of my time to the promotion of this incredible tropical treasure and the people who grow it. And for that, I became known as the Vanilla Queen."
Patricia is using her status to promote vanilla and try to secure its future.
She alarmingly predicts: "We are on a precipice where we could lose pure vanilla within a generation."
Helping support her campaign is LittlePod, not just by organising a National Real Vanilla Day, but by selling high-quality vanilla products.
The company's signature product is a squeezy aluminium tube of natural vanilla paste which was launched in 2010, and has been hailed as an "evolution in the kitchen" by chefs and food lovers.
LittlePod owner Janet is releasing her first book this month and it will contain an eclectic mix of 50 recipes, both sweet and savoury, containing vanilla, including contributions from Yotam Ottolenghi, Rob Andrews of the Riverfield Kitchen, and executive chef of Patisserie Valerie, Leonel Gouveia.
It also explains vanilla's history and health benefits.
To join in the real vanilla campaign, Janet says there're three easy steps people need to take.
The first is to use real vanilla in our kitchens at home. Once you taste the difference, you'll never go back to artificial vanilla again.
The second step is to buy cosmetics, ice-cream, desserts, cakes and so on that contain pure, natural vanilla.
And the last step is to educate others on the difference between artificial vanilla and real vanilla.
Janet said: "The future of real vanilla remains dependent on our use of it in the West. If people continue to use artificial vanilla then farmers will increasingly turn to cultivating more lucrative crops such as palm oil to make a living."
Day tickets for National Real Vanilla Day at Bickleigh Castle in Bickleigh, Tiverton, cost £25, under-12s free, including tastings, classes, talks and demonstrations. To reserve tickets call 01395 232022 or visit www.nationalvanilladay.com
For more information about LittlePod visit www.littlepod.co.uk