Devon firefighters are urging people to practise safe sex this weekend – by remembering where they put the keys to their handcuffs.
The warning comes as it was revealed fans of the upcoming racy Fifty Shades of Grey movie have been buying record numbers of handcuffs from Ann Summers' shop.
Firefighters said they are keen to ensure they're not called out to release Devon residents from their sexy equipment, and they've offered safety advice.
"The key is to make sure you have an escape plan," said a spokesman for Devon & Somerset Fire & Rescue Service.
"It does happen, just make sure you remember where you put the keys.
"In all seriousness we would urge people make sure they can get out quickly in an emergency."
Friday's release of the first Fifty Shades of Grey film is being labelled as one of the most anticipated entertainment events of the year.
The Ann Summers has said it has seen a rise in trade – despite stiff opposition from official Fifty Shades merchandise on the high street.
A spokeswoman said erotic styles of lingerie, 'sexcessories' including fur handcuffs and massagers have been "top sellers" in recent weeks.
Cinemas in Exeter are also reporting record pre-bookings.
Fifty Shades of Grey is based on the internationally best-selling novel by E L James.
The 18-certificate movie tells the story of the young literature student, Anastasia Steele, and her intimate relationship with the wealthy and powerful Christian Grey.
