Businesses in the Exeter area were encouraged to seize the opportunities presented by Rugby World Cup 2015 at an event jointly hosted by three media organisations.
The Express & Echo has teamed up with Global Radio and Radio Exe to offer coordinated marketing packages in the lead-up to the tournament, which will see Sandy Park host three matches in September and October.
Joe Hammond, general manager of Woodbury Park, where the Georgia and Romania teams will be staying during the tournament, explained the initiative had come about as a result of businesses getting together to find ways of ensuring the event is a success for Devon.
"The Rugby World Cup coming to Exeter is a once in a lifetime opportunity and we really have to make the most of it," he said.
Representatives of businesses from across Exeter and beyond learned more about activities planned in print, online and on radio at a lunchtime networking event at Exeter Castle.
Express & Echo business development manager Justin Hall outlined the #TryExeter campaign, which will include a glossy EX015 guide to the city and region, a giant poster featuring information about what's happening during the tournament, and a host of rugby themed promotions and reader competitions.
With just over eight months to go until the tournament, preparations are in full swing, with plans for a festival of rugby starting in June to mark the 100-day countdown.
Catherine White, the city council's programme development lead for Rugby World Cup 2015 Exeter, said: "There's a lot happening and the atmosphere and support from local businesses and the community in general has been overwhelming.
"What we are finding is everybody wants to get involved and events like today are important because it gives people that opportunity. We are so pleased with the collaborative media approach – I think it's the first time that's happened and it will really benefit the city because we are able to promote what's taking place, not only at Sandy Park but in the Fan Zone and across the city."
Victoria Hatfield, economy and tourism manager at Exeter City Council, added: "From a tourism point of view the Rugby World Cup is at a good time because it's in that shoulder season, which historically has been a quieter period, so it's extending the season and bringing more money into the local economy.
"We are aiming to give visitors a reason to extend their stay by organising other activities like the festival of rugby."
Chris Bentley, corporate sales executive and former player at the Exeter Chiefs, said: "It's fantastic to see the excitement about the Rugby World Cup is starting to pick up and to see all the media outlets coming together to push for a common goal, which is #TryExeter.
"We hope more and more people buy into what promises to be a fantastic global event with a very local focus.
"There's a huge business opportunity. Bristol haven't got it, Bath haven't got it, we have and it's up to us to make sure we put on a fantastic show."
More details of #TryExeter marketing opportunities are available from Justin Hall on 07703 502478 or jhall@dc-media.co.uk.
