Tesco aren't having a good week.
The latest gaffe has gone viral after a branch in Aberystwyth offered shoppers "free erections" after a sign was wrongly translated into Welsh.
The error was seen by Welsh speaking Aberystwyth councillor Ceredig Davies who said: "There were a few titters in the town so I went down to have a look myself.
"Ten out of ten to Tesco for considering the Welsh language.
"But perhaps they should have had it checked by an actual Welsh speaker before putting the signs on the machines
.
"People get their Welsh translations wrong from time to time but this one is hilarious."
Managers at the Tesco Express store in the university town took the sign down today and were investigating the mistake.
