Exeter Waitrose customer left with 'heart-shaped' hole after buying bread

When Jose went to the supermarket, all he wanted was a loaf of bread. But after purchasing what appeared to be a normal white loaf at Waitrose in Exeter, he realised the product was missing a bit. According to a photo obtained by the Echo, the loaf seems to have a rather large hole – possibly in the shape of a heart – in its midst.

@waitrose feel I only got half a loaf for my money pic.twitter.com/Cv5rHdxB27

— jose cortizo (@devonstone) October 4, 2014

The customer was so devastated he took to social network Twitter to complain about the loaf's value for money. But not before he had made time to toast a slice – perhaps just in case the cooking process miraculously caused the hole to disappear. Jose wrote: "@waitrose feel I only got half a loaf of bread for my money." The supermarket replied swiftly, and offered him an apology.

@devonstone Hi Jose. Sorry to see this, please DM us your address, shop you bought it in, use by date and any printed codes. Thanks

— Waitrose (@waitrose) October 4, 2014