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CITY POSTBAG: Exeter City fans on the ticket pricing issue

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Exeter City vice-chairman Julian Tagg says ticket pricing needs looking at and he is spot on, you can watch Championship matches cheaper. It is not just ticket prices that needs looking at, the whole financial picture at the club needs looking at. For a start players should be paid on performances, that for a start would save thousands. They need an incentive to give their all and be proud of their performance. When I see some players just strolling around fans aren't happy and vent their feelings. Secondly the manager and the coaching staff should also be judged on performance and results. If it is to be believed to be true what the fans hear they earn we should be watching at least Championship football. And then we come to us the fans, we should be paying for what we have to watch. For good performances win or lose we should have to pay good money and anything less we pay average money. Then everyone connected with the club would get paid or pay on what they produce or watch. Kenny Cleal Feniton I am sure that all the relevant comparisons and projections have been considered by the gates committee in arriving at its conclusion in relation to ticket pricing for 2014/15. It would be interesting to know what criteria were employed in making their decisions so that lessons may be learned from their miscalculations. It is not new to observe that going to the match is not inexpensive. £29 to sit in the Flybe stand is not a give-away and can tot up to something quite significant for those on an average or less income, particularly if additional family members are involved. Of course, one would need to pay considerably more to watch a Premier League team. Indeed, tickets are often sold out in advance. How can this difference be explained? There are two considerations. The first is the principle of supply and demand and this links with market tolerance to pricing. A difficult balance, agreed, but what is indisputable is that the value being obtained for the price of the ticket will have a very significant bearing on what an individual is prepared to pay. That value is directly related to the performance of the team. It was not a good start that the Grecians commenced the season as favourites for relegation. Whereas there has been some encouragement, it would be difficult to argue with the bookmakers at this stage. It has been suggested by the acting chairman of the club that the matter of ticket pricing needs to be addressed quickly. In fact, the options are limited – raise, lower or keep the same. In my view, marginal changes in either direction would make no difference. Attendances will increase or decrease in direct proportion to results. On all available evidence, an improvement in fortunes is not a strong likelihood. The consequence is the prospect of non-league football for the great and historic city of Exeter. How can this slide be halted? Given an insufficient income stream, there is only one solution - the injection of capital. The club prides itself in being owned by its supporters. I am not acquainted with the precise financial structure of the club but is there the danger that this romance may be ill-fated? A reorganisation does not mean "selling out". The establishment of a sound and widely-drawn capital base is the only way forward if this most valuable asset of the City is to be maintained. Geoffrey Bowditch Exeter Got a thought on the ticket prices at City, leave your comments below or email eesport@expressandecho.co.uk for inclusion in next's week's City Postbag.

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