Luis Suarez has been handed a record fourth-month ban from football by Fifa following his bite on Italian defender Giorgio Chiellini.
The Liverpool striker clashed with Chiellini during Tuesday's Group D game in Natal, which Uruguay won to qualify for the last 16.
Mexican referee Marco Rodriguez took no action at the time, but Fifa subsequently charged Suarez with misconduct and they have dished out a nine-game suspension for Uruguay as well as a blanket ban which takes into account domestic action in the Premier League.
He will also miss Liverpool's opening nine league games, meaning the former Ajax striker has been suspended for 35 games since 2010 – without receiving a red card.
The previous longest ban in World Cup history was eight games for Italy's Mauro Tassotti for breaking Spain's Luis Enrique's nose in 1994 with an elbow.
Zinedine Zidane was given a three-match ban for headbutting Marco Materazzi in the 2006 final but Suarez has been "banned from all football activity", which includes a stadium ban, and fined just over £65,000.
"Such behaviour cannot be tolerated on any football pitch, and in particular not at a FIFA World Cup when the eyes of millions of people are on the stars on the field," said Claudio Sulser, chairman of the FIFA Disciplinary Committee.
"The Disciplinary Committee took into account all the factors of the case and the degree of Mr Suárez's guilt in accordance with the relevant provisions of the Code. The decision comes into force as soon it is communicated."
Suarez, who was forced to wait before learning his World Cup fate after a Fifa disciplinary panel failed to reach a verdict on Wednesday, has a history of controversy at the World Cup.
Four years ago he handled on the line to deny Ghana a winner in the last minute of extra time in their quarter-final clash, Uruguay eventually going on to win a penalty shoot out and reach the final four.
And it is not the first time the striker has gotten into a spot of bother for sinking his teeth into an opposition player.
While at Ajax he received a seven-match ban for biting PSV Eindhoven's Otman Bakkal and in April 2013 he was handed a ten-match ban for doing the same to Chelsea's Branislav Ivanovic.
But prior to Fifa's verdict Suarez's lawyer, also a Uruguay FA board member, Alejandro Balbi claimed there was a European campaign building up against the striker.
"We don't have any doubts that this has happened because it's Suarez and secondly because Italy was eliminated," he said. "There's a lot of pressure from England and Italy."
Suarez, who picked up the PFA's Player of the Year and Football Writers' Player of the Year last season, tried to play down the incident in the aftermath of the game against the Azzurri.
He said: "These situations arise on the pitch, I've collided with his shoulder, he drove me a little crazy too but these things happen on the pitch, there's no need to make a story out of it."
But his reaction post-match in Natal spoke volumes. While his team-mates were celebrating a crucial 1-0 win the 27-year-old was visibly frustrated – at one point with his head in his hands.
Now he has to come to terms with another lengthy spell on the sidelines and will miss the start of the Premier League season for the second year running.
